让子弹飞

让小小五味子造福更多村民_我的网站

80s

一 | 《日报》全媒体记者张宝程　　11月8日上午，王少革领着50余名帮手，来到地里采摘五味子。望着架上红红一片，大家脚步轻盈了，手法麻利了，心也朗润起来。“收成不错，估计每亩地能产2000多斤，不少药厂抢着买。

二 |

Photo: Screenshot from website
Chinese animated film Niu Lai, initially mocked online for its "worest" production, has become an unlikely box-office and internet sensation in China and abroad, spawning memes, merchandise and growing interest from global audiences.
Niu Lai crossed 40 million yuan ($5.95 million) in box-office receipts late Saturday, according to Lighthouse, a Chinese ticketing and box-office platform. Meanwhile, Christopher Nolan's The Odyssey currently ranks sixth among this summer's top-grossing films in China, with box-office receipts reaching 457 million yuan.
The film opened in Chinese theaters August 5 and grossed just 342 yuan on its opening day. Its box office totaled around 7,700 yuan over its first 10 days before screenings and ticket sales surged beginning August 14, fueled by widespread online ridicule and curiosity about the film's notoriously rough animation.
It was made over five years by a mother-and-son team, with its crude animation, stiff character movements and unusual plot becoming the main source of its popularity.
It has since become a broader online phenomenon in China. Merchants have begun selling plush toys modeled on its characters, while fans have created memes, posters and other unofficial merchandise. Moviegoers have even placed homemade posters in theaters, although the production company has not released an official poster.
On Douyin, China's version of TikTok, users have produced numerous clips and other fan-made content based on the film. Multiple official Chinese accounts on the platform have also joined the trend, while some users have used AI tools to create new variations of the meme.
Police in Hefei, capital of East China's Anhui Province, used an image from the film in a traffic-safety notice posted on its Douyin account.
Interest has also emerged in Hong Kong, where users on social media have been discussing the film's surprise box-office success and calling for its release in local theaters. Some users tagged Broadway Cinematheque, a Hong Kong independent cinema, asking when it would screen the film. The cinema's official account replied "in talks," prompting excitement among Hong Kong moviegoers.
The cinema later said it had received a number of requests from audiences but that no screening plans had been finalized, local media reported.
The phenomenon has also crossed China's borders.
The Financial Times and other international media outlets have reported on the film, with some comparing its unlikely rise to cult movies such as The Room, which became famous in part because audiences embraced its flaws.
The movie's growing popularity has also moved beyond social media.
In San Francisco, two independently organized screenings of Niu Lai sold out, according to the San Francisco Chronicle. The screenings were held at a time when the film had yet to secure a broad official overseas release.
The film is now attracting interest from overseas distributors, with Singapore film distributors considering bringing Niu Lai to local theaters, according to Singapore's Lianhe Zaobao.
The Niu Lai meme has also been picked up by organizations outside China, showing how the film's imagery has begun to take on a life beyond the movie itself.
In Malaysia, a blood donation center in Johor Bahru used the story of Niu Lai in a humorous and inspirational social media message encouraging people to donate blood, according to Lianhe Zaobao.
The official TikTok account of Dutch railway operator Nederlandse Spoorwegen also joined the trend, using the Niu Lai meme in one of its posts.
Such uses suggest that Niu Lai is evolving beyond a film-related meme into a broader piece of internet culture, with institutions and brands using its recognizable imagery to connect with audiences, Zhang Peng, a cultural researcher and associate professor at Nanjing Normal University, told the Global Times.
The overseas response reflects a reversal of the traditional path for Chinese films seeking international audiences. Rather than being promoted abroad as a polished production built around Chinese culture or expensive visual effects, Niu Lai has traveled overseas largely because audiences found its roughness and absurdity impossible to ignore, he noted.
Its unexpected popularity overseas offers an unusual form of cultural export, driven not only by traditional film marketing but also by memes, curiosity and audiences' desire to experience the phenomenon for themselves, added Zhang. "Thanks to the strong conncted global online culture, such 'mission impossible' animation could become a global sensation and a reality."
。看这架势，明年得扩大种植规模，大家一起在致富的道路上阔步前行，多好啊！” 图为村民正在采摘五味子。《日报》全媒体记者张宝程摄　　62岁的王少革一直在旧门满族乡创业，对当地的乡土人情、地理地貌颇为熟悉。6年前，通过土地流转，他承包了350亩地，从事中草药种植产业。通过调查了解，他觉得五味子发展前景不错。　　种植五味子是个细致活，王少革从当地找来多名村民，经过培训，他们在浇水、施肥等田间管理方面，个个成了行家里手，将五味子侍弄得茎粗叶茂。尤其是在打药方面，更要格外专注，必须是无公害的生物制药剂。　　“除了人工管理外，还充分利用先进技术，无人机打药、专业化取样，让科技赋能，使五味子长势更快、产果更多。”王少革说。　　五味子种植稍密一些，每亩地有1500株至2000株，王少革承包的土地里，共种植50余万株。据王少革介绍，今年年景不错，每亩地能产2000余斤五味子。

三 | 摘下来就卖，每斤5元钱。如果进行深加工，每斤能达到6.5元。“又是个丰收年，产值近400万元。” 　　每年的10月、11月，是五味子采摘最佳时节。期间，每天有几十名村民拿着水桶、筐等器具在长满五味子的架上忙活。56岁的李翠娟是其中一位，她说，每天干六七个小时，活儿不累，能干两个月，能挣7000元钱。　　这片地里的五味子，属“北五味子”系列，受土壤气候等因素影响，产品品质佳、药效好，经过科学、专业处理，达到医用效果。几年来，王少革与河北、安徽等地的药厂深度合作，深受好评。　　“近年来，通过科学有效产业调整，全乡共种植五味子500余亩，取得了良好的发展态势。政府将积极动员、高效实施，搭建合理、健康的购销平台，依托丰富种植经验、新质生产力，让小小五味子造福更多村民。”旧门满族乡党委书记金永新说。