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Chinese 'worst' movie 'Niu Lai' becomes a unlikely global hit, surpassing 40 million yuan at box office_我的网站

一 |     今天是农历九月初九，我们迎来重阳。         　　佳节古人把“九”定为阳数，九月九日两九相重，故曰“重阳”。         　　因“九九”与“久久”同音，九又是最大的个位数，所以被赋予生命长久、健康长寿的寓意，重阳节也被人称为“老人节”、“敬老节”。    

    Photo: Screenshot from website
Chinese animated film Niu Lai, initially mocked online for its "worest" production, has become an unlikely box-office and internet sensation in China and abroad, spawning memes, merchandise and growing interest from global audiences.
Niu Lai crossed 40 million yuan ($5.95 million) in box-office receipts late Saturday, according to Lighthouse, a Chinese ticketing and box-office platform. Meanwhile, Christopher Nolan's The Odyssey currently ranks sixth among this summer's top-grossing films in China, with box-office receipts reaching 457 million yuan.
The film opened in Chinese theaters August 5 and grossed just 342 yuan on its opening day. Its box office totaled around 7,700 yuan over its first 10 days before screenings and ticket sales surged beginning August 14, fueled by widespread online ridicule and curiosity about the film's notoriously rough animation.
It was made over five years by a mother-and-son team, with its crude animation, stiff character movements and unusual plot becoming the main source of its popularity.
It has since become a broader online phenomenon in China. Merchants have begun selling plush toys modeled on its characters, while fans have created memes, posters and other unofficial merchandise. Moviegoers have even placed homemade posters in theaters, although the production company has not released an official poster.
On Douyin, China's version of TikTok, users have produced numerous clips and other fan-made content based on the film. Multiple official Chinese accounts on the platform have also joined the trend, while some users have used AI tools to create new variations of the meme.
Police in Hefei, capital of East China's Anhui Province, used an image from the film in a traffic-safety notice posted on its Douyin account.
Interest has also emerged in Hong Kong, where users on social media have been discussing the film's surprise box-office success and calling for its release in local theaters. Some users tagged Broadway Cinematheque, a Hong Kong independent cinema, asking when it would screen the film. The cinema's official account replied "in talks," prompting excitement among Hong Kong moviegoers. 
The cinema later said it had received a number of requests from audiences but that no screening plans had been finalized, local media reported.
The phenomenon has also crossed China's borders.
The Financial Times and other international media outlets have reported on the film, with some comparing its unlikely rise to cult movies such as The Room, which became famous in part because audiences embraced its flaws.
The movie's growing popularity has also moved beyond social media.
In San Francisco, two independently organized screenings of Niu Lai sold out, according to the San Francisco Chronicle. The screenings were held at a time when the film had yet to secure a broad official overseas release.
The film is now attracting interest from overseas distributors, with Singapore film distributors considering bringing Niu Lai to local theaters, according to Singapore's Lianhe Zaobao.
The Niu Lai meme has also been picked up by organizations outside China, showing how the film's imagery has begun to take on a life beyond the movie itself.
In Malaysia, a blood donation center in Johor Bahru used the story of Niu Lai in a humorous and inspirational social media message encouraging people to donate blood, according to Lianhe Zaobao.
The official TikTok account of Dutch railway operator Nederlandse Spoorwegen also joined the trend, using the Niu Lai meme in one of its posts.
Such uses suggest that Niu Lai is evolving beyond a film-related meme into a broader piece of internet culture, with institutions and brands using its recognizable imagery to connect with audiences, Zhang Peng, a cultural researcher and associate professor at Nanjing Normal University, told the Global Times.
The overseas response reflects a reversal of the traditional path for Chinese films seeking international audiences. Rather than being promoted abroad as a polished production built around Chinese culture or expensive visual effects, Niu Lai has traveled overseas largely because audiences found its roughness and absurdity impossible to ignore, he noted.
Its unexpected popularity overseas offers an unusual form of cultural export, driven not only by traditional film marketing but also by memes, curiosity and audiences' desire to experience the phenomenon for themselves, added Zhang. "Thanks to the strong conncted global online culture, such 'mission impossible' animation could become a global sensation and a reality."
。         　　尊老敬老是中华民族的传统美德，爱老助老是全社会的共同责任，连日来，抚顺市广泛开展丰富多彩活动，让尊老敬老成为一种社会风尚。

二 |          　　尊老·慰问          　　日前，顺城区文明办组织开展了重阳节“敬老孝老助老”活动，先后走访慰问了全国学雷锋典型邓凤兰、乔安山，百姓雷锋姚恩亮、赵世刚等先进典型。         　　每到一处，顺城区文明办的工作人员和志愿者们为老人们送去了鸡蛋、牛奶、蜂蜜等生活用品以及节日祝福。学雷锋典型也向志愿者们讲述了几十年学习雷锋精神的体会，一起探讨志愿服务心得。         　　一直以来，顺城区积极培育和弘扬社会主义核心价值观，立足中华优秀传统文化的普及，将传统文化和爱国主义教育紧密结合，在全区营造了“人人敬老、人人爱老”的浓厚氛围。         　　敬老·多彩          　　望花区和平街道朝阳社区联合爱心团队开展“情暖夕阳 共筑和谐”系列重阳节活动。

三 |          　　活动中，反诈宣传志愿者结合身边典型案例，用通俗易懂的语言向现场居民介绍了较为常见的几种诈骗套路及防诈骗小妙招；市福彩中心通过设置展位、悬挂横幅、发放宣传册、现场解答等方式，向社区居民介绍福利彩票“扶老、助残、救孤、济困”的发行宗旨、福彩公益金使用情况以及开展各类公益活动情况；市智慧养老服务平台工作人员就养老服务智慧化的优势和意义、我市在解决养老服务智慧化等方面采取的对策和举措，向社区群众进行了详细介绍。在爱心公益义诊活动现场，市第二医院的医护人员结合临床经验，根据就诊居民的身体状况，认真为居民进行健康监测，并为老年人免费提供量血压、心电图等服务。

四 |          　　抚顺金马艺术团准备了精彩的文艺节目，为社区老人送去了节日的祝福与问候。         　　爱老·温暖          　　日前，新宾响水河子乡九年一贯制学校的师生来到响水河子乡敬老院，为老人们送去了精心准备的舞蹈表演。         　　活动中，学生们先后为敬老院的老人们表演了舞蹈《灯火里的中国》《一束玫瑰花》等节目，大家用实际行动为老人们送去了浓浓的节日祝福。         　　此次活动不仅给敬老院的老人们带来了欢乐，让老人们感受到了社会大家庭的温暖。同时，让学生们体会了尊老、敬老、爱老的重要意义，以实际行动弘扬了中华民族敬老爱老的传统美德，增强了他们的服务意识和社会责任感。         　　助老·欢乐          　　重阳节，我市各养老机构尊老敬老氛围浓厚。         　　在鸿福养老院，台上老人载歌载舞，笑容满面；台下老人看得津津有味，笑声不断。男声独唱、二重唱、舞蹈、小合唱相继登台，老人们唱出了精气神、舞出了新面貌。除了才艺展示，还有猜谜语、绕口令、妙手回春等游戏环节，老人们在欢声笑语中，迎接重阳节的到来。         　　据了解，鸿福养老院建院以来，一直秉承让老人老有所依、老有所养，老有所乐，老有所为的理念，针对不同身体情况的老人制定个性化的护理方案，确保老人开心、家属放心。         　　尊老敬老，陪伴尽孝，不只是这一天的主题，更是我们平时应自觉做到的事情，今天记得向家中长辈道声问候！                     责任编辑：李丹。

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Published on:11:48:26