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Brand Day reveals a different side of REPT BATTERO_我的网站

圆月弯刀

A | The Brand Day showcased continued breakthroughs in technology and products, while also highlighting personal growth and long-term commitment.
REPT BATTERO held its 2026 Brand Day, themed "HEART OF A CHAMPION·MOMENT OF A DREAM" in Shanghai on August 8. Unlike a conventional corporate launch centered on new products and specifications, the event comprised two parts: "HEART OF A CHAMPION" featuring new solutions for AI data centers, heavy-duty transport and emerging mobility; and "MOMENT OF A DREAM" a concert featuring young pianist Hao Liu and his story of pursuing music through sustained commitment.

REPT BATTERO’s 2026 Brand Day.
Bringing product innovation and piano music onto the same stage reflected a broader question for REPT BATTERO as it enters a new phase of development: how to build not only technologies and business performance that stand up to market scrutiny, but also the organization, culture and talent needed to support long-term growth.
A new starting point: the focus turns to enduring growth
In 2025, REPT BATTERO achieved its first full-year profit since its founding, while its residential energy storage cell shipments ranked No.1 globally (Source: SNE Research; GGII; SMM and ICC). For the first half of 2026, the company expects a revenue of approximately €1.86 billion ($2.15 billion) to €1.95 billion and a net profit of approximately €89.8 million to €109.1 million - surpassing its full-year net profit in 2025. According to SNE Research, REPT BATTERO also globally retained No.1 in residential energy storage cell shipments, while its power battery shipments entered the global top 10 in June.
REPT BATTERO President Benson Feng delivers his address at the company’s 2026 Brand Day.

REPT BATTERO President Benson Feng delivers his address at the company’s 2026 Brand Day.
Speaking at the event, REPT BATTERO President Benson Feng said the new energy industry is moving beyond a period driven primarily by capacity expansion. In an increasingly competitive market, the company will continue to prioritize long-term technology development and disciplined operations, with a sustained focus on product safety, consistent quality, reliable delivery and lifecycle services. He emphasized that building an enduring company matters more than achieving short-term speed - and that people ultimately determine whether a business can navigate industry cycles over the long run.
"Healthier, happier and wealthier" is more than a slogan

As its business enters a new phase, REPT BATTERO is pursuing a culture in which REPTers can be "healthier, happier and wealthier." The aspiration extends from physical well-being and sustainable ways of working to professional growth, recognition and the opportunity to share in the company's progress.
"Without sustainable growth for our people, there can be no sustainable growth for the company," Feng said. When REPTers have the well-being, development opportunities and recognition that reflect their contribution, an organization is better positioned to sustain creativity, cohesion, innovation and operational improvement.
Putting people at the heart of products and customer value

REPT BATTERO's people-centered approach also extends to customers and end users. During "HEART OF A CHAMPION," the company introduced solutions for AI data centers, commercial vehicles and emerging mobility applications, with a shared focus on balancing energy, efficiency, safety, weight and size around real operating needs.
For AI data centers, REPT BATTERO unveiled the Powtrix® 6.9MWh energy storage system and the Wending® 320Ah sodium-ion cell. Powered by Wending® 648Ah cells, the Powtrix® system can reduce equipment count and on-site installation hours by 28 percent and land use by 30 percent in a 1GWh project compared with a 5MWh solution. It delivers 96 percent round-trip efficiency over a four-hour cycle and more than 10,000 cycles, while liquid cooling and AI-enabled operations support stable performance and predictable lifecycle costs.
For commercial vehicles, REPT BATTERO focused on payload, range and charging downtime. Its Chenxing S350, S455 and S600 address different transport scenarios, while the Chenxing D800 Pro is 700 kg lighter than conventional solutions, uses a 10 percent shorter battery enclosure and supports 1.3 MW charging. The company estimates that the system could generate approximately €20,500 in additional operating income per vehicle over five years.
For passenger vehicles, low-altitude aircraft and embodied AI applications, the company introduced two Wending® hybrid solid-liquid batteries. The manganese-based version can support a vehicle range of up to 800 km with an 85 kWh battery pack. The ternary version delivers a cell-level energy density above 375 Wh/kg and has passed more than 100 safety validation tests across the cell, module and system levels.
Across these applications, the goal is to translate battery performance into practical value - from keeping compute infrastructure online to improving vehicle economics and extending aircraft range under strict weight constraints.
Different starting points, same drive

If "HEART OF A CHAMPION" showed how teams achieve technical breakthroughs through years of research, testing and manufacturing, "MOMENT OF A DREAM" told a parallel story of an individual pushing beyond personal boundaries through sustained practice.
Hao Liu performs Croatian Rhapsody with the ensemble.

Hao Liu performs Croatian Rhapsody with the ensemble.
REPT BATTERO invited young pianist Hao Liu to serve as the event's Dream Ambassador. Blind since childhood, Liu remained committed to music through years of study and intensive training. He graduated from the Peabody Institute of the Johns Hopkins University and will continue his studies at the New England Conservatory in Boston.
Hao Liu performs La Campanella.

Hao Liu performs La Campanella.
Although Liu and REPT BATTERO work in different fields, their stories share a similar trajectory. When REPT BATTERO was founded nine years ago, it was a newcomer to an established battery industry. Since then, it has built its capabilities from the ground up, achieving its first full-year profit in 2025, then retaining No.1 globally in residential energy storage cell shipments in 2026 H1 (Source: SNE Research; GGII; SMM; ICC). Liu has similarly challenged assumptions about what a blind musician can achieve. Both stories show how sustained commitment can overcome the limits of a starting point.
This shared spirit led REPT BATTERO to invite Liu as its Dream Ambassador. Representing more than just a concert following a product launch, "MOMENT OF A DREAM" expressed respect for those committed to a goal and a belief that individuals and organizations can grow over time.
More important than being No.1 is moving forward together
"HEART OF A CHAMPION" and "MOMENT OF A DREAM" both conveyed the idea that being a champion goes beyond market rankings. REPT BATTERO's No.1 global position in residential energy storage cell shipments reflects its business progress, while its products and cultural aspirations demonstrate how the company intends to grow. More important than achieving a No.1 ranking is the ability to keep moving forward together.
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最近有个AI网红，拍广告说自家隐形眼镜戴着超舒服。但尴尬的是，她根本没有眼睛。

B | 国内广告监管部门盯上了这则离谱的代言广告：一条报价25.8万的AI网红带货视频，主推的是三类医用隐形眼镜，可这个虚拟人物，压根没办法佩戴、也感受不到这款产品。这支广告拍得特别像日常小短剧，很有代入感。视频里，一个戴眼镜的女生抱怨普通隐形眼镜戴着磨眼、不舒服。紧接着，AI网红方桃子从包里掏出一盒Nutnutlook隐形眼镜，种草说这款镜片“戴一整天都超舒服”，“随便眨眼都没问题”。

图源：微博截图

图源：微博截图画面质感到位、氛围也很温馨，唯独一点：全程都是假的。方桃子是纯AI生成的虚拟人物，没有眼睛，没有角膜，更没有神经系统，根本不可能有佩戴隐形眼镜的体验。2026年8月初，这条广告已经悄悄下架。之所以被撤，是因为网友疯狂吐槽、加上合规严查，彻底曝光了一个乱象：现在的AI网红营销，早就跑在了监管规则的前面。

C | 不会眨眼、没有感官，却成了高价带货网红如今全网热度超高的新晋网红方桃子，从头到尾都只是屏幕里的虚拟像素，而这一点，也让这起广告违规事件彻底翻车。

D | 方桃子的人设是20岁左右的年轻女生，由广州一家传媒公司打造，凭借AI短剧《失业女孩》爆火。

E | 这部剧讲的是小镇女生闯荡职场、摆脱职场霸凌、追逐模特梦想的故事，全网播放量直接冲破2.5亿，人气极高。

图源：抖音截图

图源：抖音截图她在抖音巨量星图的广告报价更是离谱：20秒以内的短视频广告，收费16.8万；一分钟以上的长视频广告，直接报价25.8万。

F | 据业内消息，这个价格，比很多千万粉丝的真人网红报价还要高。但这波高价代言，踩了实打实的法律红线。

G | 这款Nutnutlook彩色隐形眼镜，属于三类医疗器械，是国内风险等级最高、监管最严格的医疗器械品类，由国家药监局直接管控。根据我国《广告法》第十六条，明确禁止任何代言人给医疗器械做推荐、打广告、谈使用体验。法律从业者表示，这条规定，同样适用于AI虚拟人物。除此之外，广告里“全天舒适”“眨眼无压力”这类话术，也是法规明令禁止的功效、安全性绝对化宣传。北京德和衡律师事务所的马丽红律师直言，这支广告妥妥属于虚假广告。道理很简单：一个没有感官的AI，硬生生编造出了根本不存在的产品使用体验。这支广告7月底上线后，网友一眼就看出不对劲，纷纷吐槽太过离谱、涉嫌欺诈。事发后，打造方桃子的传媒公司、以及涉事眼镜品牌全程沉默，没有做出任何公开回应。AI代言的灰色地带，终于被这波翻车戳破很多品牌以为用AI虚拟人带货能钻法律空子，但只要AI角色开口以第一人称分享使用感受，所谓的“合规漏洞”就彻底不存在了。从法律层面来说，AI虚拟形象不算合法的法人，严格来讲算不上官方定义的广告代言人。一旦广告脚本让它以第一人称说“我戴着舒服”、“体验感超好”，这层法律上的身份区别，就彻底站不住脚了。业内文娱法律专家邱志淼提到，AI代言一直是广告行业的法律灰色地带，而且往后只会越来越常见。早前农夫山泉就用过AI形象做产品宣传，各大平台的虚拟主播，更是天天开播带货、做电商直播。但这次的事件格外特殊：超高人气的虚拟IP、高监管级别的医疗器械、再加上AI完全无法感知的感官体验宣传，三样问题叠加，彻底引爆争议。